READ THE FULL OUTERKNOWN ORIGINAL STORY HERE
Written by Valeri Horn and Tristan Hicks, Story courtesy of Outerknown
Images by Jen VerMeulen, courtesy of Outerknown
“Find Your Outerknown” is more than a tagline or a slogan; it’s a call to action that’s been a part of our brand DNA since the beginning. The Outerknown is part of who you are, it grounds you, resets your day, and makes you the best version of yourself.
It can be big or small, physical or mental, at home or across the globe. We're not here to tell you what your Outerknown should look like but rather to inspire and encourage you to embark on a journey of your own.
It's that very mission that led a few of us to venture off the paved roads and into a little taste of the country, where we visited the western stomping grounds of our Senior Copywriter, Valeri Horn, and Associate Art Director, Johnny Fracchiolla, who share a common passion for horsemanship and riding.
What followed were two full days of unbelievable views, dirt-covered clothes, and the rhythm of hooves on the ground, capped off with a few drinks, tacos, and story-swapping in the evenings.
Here’s a collection of photos and words from the crew finding their Outerknown in every stride, laugh, and shared moment. We invite you to join us in the pursuit of finding your Outerknown – wherever, whenever, and however it may reveal itself.
